Corporate design for a nursing home.
A corporate design for a nursing home which also offers psychological care: Schloss Cumberland in Upper Austria. Unfortunately it didn’t win the official pitch, but at least the students poll :)
The customer’s key words were seriousness and modernness, what led me to the decision to combine the playful sans-serif type Amerika Sans with the classic Garamond. The shades of grey take the effect of some kind of easiness, and the orange sign stands for warmth and cohesion.