As a fan and creator of the projected image, I’m a little bit afraid of its future use in the advertising branch. The cities could/will be dominated by blinking and attention catching videos on walls, grounds, and perhaps even clouds. But we’re still in the time where it’s fascinating when something moves where you don’t expect it. Two examples:

1. Beamvertising
A chewing gum company from the Netherlands drives around with a van, equipped with a beamer:
It’s really similar to the Nada Surf “Blankest Year” video from Kristian Davidek and Verena Soltiz

2. Motionposter
This concept uses the underground tunnels for advertisement space. In fact no projection at all (but monitors), but I saw a similar thing once in Munich, which worked with projection. Watch the videos on their website.

(via basic thinking and fresh creation)