The IAA is already over for this year, but it’s still worth writing some lines about the impressive Mercedes Benz hall.
Heart of this completely modified hall was the “Carwalk” - a huge (50×15m) LED surface on the floor, where the silver cars were placed on. It was partly fed with interactive content by VVVV, realized by Atelier Markgraph and meso.
The whole atmosphere of the hall was really stunning, also because of a perfect combination of all components like light, interior design and moving images. But the total costs must be beyond my imagination…

Also remarkable was the presentation of Mini, where the Pfadfinderei did livevisuals for the complete duration.
Respect :)